Intuit gives away its 30-second spot to a small business every year in the Small Business Big Game contest. This year’s winner was Death Wish Coffee Company.

Source: Super Bowl 2016 commercials: Death Wish Coffee Co. wins Intuit’s contest – CBSSports.com

I’m very excited that Death Wish Coffee will get the exposure they deserve. I’ve been drinking it for years, and it is awesome. I just hope it doesn’t make it harder for me to replenish my supply.